Risk Management Applications

Table of Contents Introduction Company description Social benefits of Beacon Power Company Highest risks of failure The strategies to prevent such failure Conclusion References Introduction Any business or company may develop or plunge depending on certain circumstances. Despite the fact that the primary objective of any business is to prosper, companies or business organizations must be aware of the risk factors associated with their prosperity.Advertising We will write a custom essay sample on Risk Management Applications specifically for you for only $16.05 $11/page Learn More Normally, there is extensive public attention to companies that are rapidly growing, thus risk management is a fundamental aspect in such companies to minimize chances of failure. Globally, green technology companies have continually been in the public limelight for their rapid progress, making substantial impacts both socially and economically (Rugy, 2012). In special atten tion to the United States of America, the state has witnessed the emergence of changes in the transportation sector and energy sector. Electric Vehicle (EV) technology, electric auto producers, and coal-fired utility companies have emerged. However, such companies have risk-associated factors like environmental squalor among other factors. Therefore, this essay seeks to examine social benefits, highest risks of failure, and recommends possible strategies to prevent that failure in Beacon Power Company. Company description Beacon Power Corporation is an American company globally renowned for flywheel-based energy storage technology. The company began operating in the year 1997, as a branch of Sat. Con’s Energy Systems Division in Chicago. The company aimed at investing in the energy sector by establishing advanced flywheel-based energy storage system. In the year 1998, the company became a separate entity and got publication in 2000 (U.S. Department of Energy, 2011). Beacon Po wer Corporation Company started operating in North America where the first and second flywheel technology systems gained public awareness. In 2004, the company became interested in developing an energy recycle system that absorbs electricity from the grid when demand is low and releases it when the demand is high. Tremendous efforts in the project became successful and the company demonstrated the system from 2005-2007. Thereafter, in 2012 the Rockland Capital took over the company and renamed it as Beacon Power, LLC.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Beacon Power Company deals with commercial production of electricity using â€Å"composite flywheel technology for grid-scale frequency regulation† (U.S. Department of Energy, 2011). The primary business objective of the company is to provide frequency regulation service, through owing, building, or even operating flywheel -based frequency regulation companies on a commercial basis. The company mainly uses environmentally sound flywheel technology to produce energy that has turned imperative in providing Americans with clean energy solutions (U.S. Department of Energy, 2011). The company has developed exponentially since 1999 and currently is among the leading US energy companies in green technology in providing economically, socially, and environmentally friendly services. Currently, plans are underway to expand in the business market by inviting co-investors to manage some of the company’s regulation plants. However, recently the company has been in the public realm as being marred with several challenges that serve as risk factors to its failure. The company suffers bankruptcy and in most cases responsible for some social economic and minor environmental effects. Social benefits of Beacon Power Company Beacon Power Company has continually proved significant in providing some social benefits to the Americans and some parts of the world as well. The company plays a pivotal role in the socio-economical life of Americans. Due to its rapid growth and development, the company initiates several construction projects of which majority of them last for almost a year or several months. Therefore, through construction, the company provides a number of direct jobs to the population. Constructors, builders, and engineers acquire employment in the construction site. On the other hand, the company has some indirect positive economic impacts within the construction area since vendors and other equipment suppliers become beneficiaries from capital orders for construction equipment and support systems (U.S. Department of Energy, 2011). On completing the construction, several job vacancies emerge ranging from managerial to subordinate jobs. Construction of the company further leads to urbanization of the region, thus calling for other business investors that in turn create job vacancies. Advertising We will write a custom essay sample on Risk Management Applications specifically for you for only $16.05 $11/page Learn More Being an energy provider, Beacon Power Company has extensively invested in production of efficient, reliable, and resilient electric smart grid that ensures a constant supply of power in areas where it is incorporated. The company produces over 20-megawatt as measured in the utility-scale providing energy to on an estimated population of about 5.3 million residing in Chicago County. According to the U.S. Department of Energy (2011), the smart grid demonstrates regionally unique projects that are technologically fit and capable of providing services at low cost. The projects contain smart grid business models ranging from different scales, which can be readily adapted and replicated around Chicago County. Beacon Power Company possesses smart grid technologies that have advanced digital technologies that are extremely im perative in planning and operating the electrical power system, which ensures maximum effectiveness of the plan resulting in minimal delays in power supply. Another social significance of the company is occupational health and safety. Beacon Power Company’s construction and maintenance undertakings are always in accordance to regulations set by the occupational safety and health administration. It ensures that it follows recommended guidelines in the process of handling, maintaining, repairing, and even installing its onsite equipments. On top of that, the company involves itself in providing formal training to local police and firefighters in handling emergency issues by helping them in understanding the features of the system (U.S. Department of Energy, 2011). The company has designed system operations that automatically shut down the flywheel in case of any arising malfunction. The company has as well designed a monitoring system with an automatic sensor-based fire alarm t hat instantly indicates accidental loses that mitigate chances of insecurity in terms of fire breakout. Despite the fact that there exist some unavoidable short term negative environmental impacts like air emissions and dust from the construction sites during construction activities of the company, the company ensures that it is environmentally sensitive.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unlike other energy providing companies that produce electricity using fossil fuel and biomass that emit dangerous gases like carbon monoxide, nitrogen oxide gas, and lead, Beacon Power Company uses procedures that are environmentally friendly to produce electricity. According to the U.S. Department of Energy (2011), in areas where use of specific material is essential, the company uses available biodegradable antifreeze materials like percent propylene glycol. The company has gone an extra mile by coming up with solutions to negative environmental impacts that result from construction activities of the company. The company uses best management practices including soil stabilization and watering of exposed soil during the construction process. The presence of flywheel-based frequency regulation reduces significantly the amount of fossil fuel power plant, thus reducing dependence on fossil fuel. Highest risks of failure Beacon Power Corporation Company has been in the public limeligh t for its endeavors as well as some of its failures. The company in most cases ranks among three leading companies in the United States of America questioned for bankruptcy. Beacon has continually depended on the department of energy for loan guarantee programs to keep it moving since it is marred with financial woes. In fact, the company has in numerous occasions, failed to repay loans guaranteed to them by the government, thus falling short of its goals. According to Rugy (2012) in October 2009, â€Å"Beacon Power Corp., an energy-storage company that received $43 million in backing from the 1705 loan program, filed for bankruptcy† (p. 1). Several factors have led to failure of Beacon Company including investing in projects in the open market without government guarantee, as well as investing in projects that were legible to loans, but instead enjoyed loans that were provided by the Department of Energy. Beacon has also failed to prove its commitment in maintaining its publ ic image in terms of its socio-economic impacts. The fall of this company has adversely affected the majority of taxpayers. Serving under a leading company does not guarantee Beacon as risk- free entity. Several projects including Beacon-initiated projects serve under large companies that leave taxpayers in problems whenever there is a failure in the projects as the parent company simply restructures and continues providing other projects. By failing to repay its loans, Beacon set the cost of the investment to taxpayers (Rugy, 2012). As the government extends loan guarantees to high-risk companies, taxpayers in turn carry the burden of any failure. Due to lost trust from the community, Beacon is still on the verge of collapse since citizens no longer have the faith they had in the company before. This aspect will influence its future goals and objectives, leaving the company barely capable of reaching its intended horizon. Mismanagement of funds has led to failure of Beacon Power Co rporation Company. Despite several loan guarantees by the federal government, Beacon has failed to manage its funds effectively by investing in numerous risky projects. According to California Energy Commission (2011), â€Å"some of the loans went to provide capital for high-risk projects, projects likely unable to get financing from the broader market without a government guarantee† (p.143). The company has survived collapsing for three years with the management barely understanding the risks associated with misallocation of capital and labor. This malpractice in management leads to negative impacts since risky projects pass on the losses associated with the company’s failure to the taxpayers. It is absurd that the government continues to support companies like Beacon financially at the expense of the taxpayer’s money. Hence, there is a need for the government to rethink on its loan terms to Beacon Power Corporation Company. The strategies to prevent such failu re Great attention is wanted to address financial issues associated to the fall of Beacon Power Company. Firstly, the company should emphasize on proper use of resources that have cost the company a substantial amount of money to develop rather than excessively depend on loans granted by the federal government. Beacon Power has successfully developed a flywheel network; thus, the company should use it to generate revenue rather than depending on loans. Secondly, the company has a significant advantage over other power generating companies. Since it produces power using environmental friendly procedures, Beacon should take this advantage and extend to international borders to help generate more income that will in turn guarantee them of financial stability. Thirdly, the government should provide financial support to Beacon under strict terms that would act as a source of motivation to enable the company in achieving a broader financial prospect that will assist in its operations. In addition, considerable precautions should be put in place in a bid to overcome mismanagement of funds entrusted into the company. Beacon Power should engage in productive and less risky projects that would assure that the company continues to serve the nation without financial woes. Several changes in management that might prove effective are imperative to restore the company to its initial position. The company should emphasize on expanding beyond boarders by engaging in international energy market to avoid concentrating in the United States. This move will assist in determining if the performance intended projects could differ from one country to another depending on social, economic, and/or environmental issues of the company. The government should bar the company from engaging in malpractice by assisting the company in justifying the effectiveness of projects through comprehensive research covering and other means that might prove significant. Conclusion Green technology compani es have proven significant in recent years by providing clean energy solutions, thus receiving wide public attention. However, in most cases, such companies’ operations come to standstill with the majority not knowing the reasons behind the stagnation and thus such companies â€Å"fall short of their stated goals of developing clean energy and creating jobs† (Rugy, 2012, p.11). Beacon Power Corporation Company is among such companies. Despite the fact that Beacon has been significant in providing some social benefits like creating jobs, enhancing urbanization of regions under its operations, and producing electricity in an environmentally friendly manner, it has somehow failed. The company has in the recent past failed to protect its public image by going bankrupt after engaging in risky projects. Beacon has in numerous cases failed to repay loans guaranteed by the federal government and thus passing on the burden to taxpayers. Therefore, in a bid to address these chal lenges, Beacon Power Corporation should remain cautious on project management and expand to international markets to avoid depending on loans. References California Energy Commission. (2011). 2020 strategic analysis of energy storage in  California. Report on Public Interest Energy Research. Web. Rugy, V. (2012). A guarantee for failure: Government lending under sec. 1705.  Web. U.S. Department of Energy. (2011). Final environmental assessment of the Beacon  Power Corporation flywheel frequency regulation plant. Web. This essay on Risk Management Applications was written and submitted by user Helen Lamb to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Culture Wars

Culture Wars While I, as an artist, feel that the debate over Serrano’s â€Å"Piss Christ† and Mapplethorpe’s â€Å"The Perfect Moment† exhibit is ridiculous, I can appreciate the need for debate in our society. A world where everyone agrees with everyone else, while impossible, would be incredibly frustrating to live in. As a whole our society thrives on debate. This is why we have a political democracy, or some form of it, and not a dictatorship. Dissent and debate are important tools in our culture that are used to further the knowledge and understanding of society. Censorship should not be part of this system. Censorship has been an issue for as long as have been organized power structures in communities. Censorship is something that is done by people who are afraid of new ideas, different ideas, and ideas that are not given to them by someone higher up than themselves. Censorship is based on fear, the fear of losing one’s power, the fear of corrupting morals, the fear that young adults and children are not capable of thinking for themselves, and the fear that god will not approve. One of the main focuses behind censorship is religion. Religion is a tool that is used by powerful men who wish to have an easy means of control. Religion is thought to be a rational set of standards by which people are supposed to live their lives, but it seems more like a control mechanism for those who desire power. The American Family Association is a good example of how religion can mobilize a group of people to censor things that otherwise would be considered normal. On their website the AFA states, â€Å"The bible is clear on the matter of homosexuality. It is a sin†¦ The consequences of calling this behavior anything but what god calls it are staggering. For example, AIDS and other sexually transmitted diseases are rampant among homosexuals† (See attached material). This one sided, biased opinion omits the fact that the AID... Free Essays on Culture Wars Free Essays on Culture Wars Culture Wars While I, as an artist, feel that the debate over Serrano’s â€Å"Piss Christ† and Mapplethorpe’s â€Å"The Perfect Moment† exhibit is ridiculous, I can appreciate the need for debate in our society. A world where everyone agrees with everyone else, while impossible, would be incredibly frustrating to live in. As a whole our society thrives on debate. This is why we have a political democracy, or some form of it, and not a dictatorship. Dissent and debate are important tools in our culture that are used to further the knowledge and understanding of society. Censorship should not be part of this system. Censorship has been an issue for as long as have been organized power structures in communities. Censorship is something that is done by people who are afraid of new ideas, different ideas, and ideas that are not given to them by someone higher up than themselves. Censorship is based on fear, the fear of losing one’s power, the fear of corrupting morals, the fear that young adults and children are not capable of thinking for themselves, and the fear that god will not approve. One of the main focuses behind censorship is religion. Religion is a tool that is used by powerful men who wish to have an easy means of control. Religion is thought to be a rational set of standards by which people are supposed to live their lives, but it seems more like a control mechanism for those who desire power. The American Family Association is a good example of how religion can mobilize a group of people to censor things that otherwise would be considered normal. On their website the AFA states, â€Å"The bible is clear on the matter of homosexuality. It is a sin†¦ The consequences of calling this behavior anything but what god calls it are staggering. For example, AIDS and other sexually transmitted diseases are rampant among homosexuals† (See attached material). This one sided, biased opinion omits the fact that the AID...

First 3 Religion Journal Essay Example | Topics and Well Written Essays - 1500 words

First 3 Religion Journal - Essay Example The main questions worried modern religious leaders are s Should "practicing" Christian homosexuals, bisexuals, and transgendered people be allowed to serve as ordained ministers? Should the unions of gay and lesbian couples be recognized as legitimate marriages in the eyes of God? These and other questions rend congregations, denominations, and sometimes even our families. One side asserts that people should be welcomed into churches, into the ministry, and into our understanding of the American family regardless of their sexual orientation; the other side insists that any sexual preference other than heterosexuality is a sin and should be proscribed by all faithful Christians. No apparent solution to these disagreements lies on the horizon (Rudy 54). The presence and social acceptance of homosexuality challenges the concept of a God who is known solely or primarily through gender. By their very existence, gay people, and particularly gay Christians, contest the notion that human be ings are meant to live in nuclear, heterosexual families. As a result of their desire to be faithful to and known by God, conservative Christians today are producing an environment in which theological reassurance, salvation, American exceptionalism, homophobia, and political involvement have become gravely interdependent. The marriage doctrines of the Bible demonstrate that conservatives wholeheartedly support sex in instances that uphold the overarching structure of gendered theology. The vicious animosity directed toward homosexuals, along with other aspects of the family values, keeps women at home and dependent on men and thus guarantees every Christian man, woman, and child a relationship with God. Recognition that the bifurcation is not simply between "flesh" and "spirit" brings into sharp focus how hard conservative sexual ideology and the campaign for family values work to keep women in their place. The current struggle over homosexuality in the church, then, is not only a struggle about the morality of sexual preference; it is a conflict rooted in Christian identity and the nature of God (Rudy 51). The struggle among contemporary Christians over the moral acceptability of homosexuality is directly related to who God is perceived to be and how believers think God relates to us in the world tod ay. While the Christian Right championed and developed an extensive discourse about the value of the family and the sinfulness of homosexuality, mainline Christian denominations failed to issue clear, unambiguous statements on these issues. Even progressive Christians marshaled no counterpart to conservative rhetoric. In part this is due to the fact that the belief that the heterosexual nuclear family was both superior to other configurations and in need of protection was hard to escape. It was advocated not only by religious conservatives, but also by an assortment of scholars, journalists, and cultural critics who asserted the family's superiority on sociological or psychological rather than religious grounds (Rudy 54). Homosexuality violates traditional institution of marriage as a core of the society but religious believers have no right to blame or reject homosexual men. In religious tradition, the family is the source of values necessary for resistance to power and tendencies in the modern world. Another Christian justification of homosexuality rests on the idea that homosexual activity is no less moral than intentionally heterosexual activity; that is, homosexuality is morally equivalent to the use of birth control. 2. One of the nine fruits of Spirits is "Goodness". I suppose that goodness is important for every person because

Enterprise 2.0 (blogs) Assignment Example | Topics and Well Written Essays - 500 words

Enterprise 2.0 (blogs) - Assignment Example PricewaterhouseCoopers uses media sharing sites and social networks as part of its operations processes. The global adoption of these media has a direct impact on customers, employees, investors and stakeholders. In web 2.0, customers and stakeholders create their own versions of the firm. Web 2.0 also helps the firm to improve and protect its stakeholder’s values. PricewaterhouseCoopers uses blogs and wikis as a business strategy. This means that Web 2.0 is used to enhance the brand reputation of the firm. It is also used as a platform for communicating with markets. Internally, Web 2.0 provides competitive advantages through the engagement of employees in the process of generating or creating ideas and solving customer problems (Rother, 2010). PricewaterhouseCoopers looks at its top business priorities and evaluates the roles of social media in supporting these goals. This means that Web 2.0 offers innovative ways of building strong relationships with customers and other sta keholders. Web 2.0 offers PricewaterhouseCoopers a platform for enhancing transparency. Rumors and news travel instantly through these social media platforms. They have immediate impacts on the opinions generated by the investment community, regulators and industry analysts. PWC also uses Web 2.0 as a tool for governance (Basole, 2008). The firm’s engagement in social media activities involves numerous risks. The firm uses the platform to identify and assess risks and risk management. PWC is a successful business that has established governance structures, which include procedures and policies that allow flexibility and the setting of parameters that will guide interactions. PWC has taken emerging risk audit to evaluate the implication of social media before an issue or risk occurs. Web 2.0 has the ability to control interactions and resolve issues before they explode to full-scale problems. It has

How does this section of Romeo and Juliet Essay Example for Free

How does this section of Romeo and Juliet Essay The characters are utilised by Shakespeare to highlight a sense of loss and desperation. The Captain who is a neutral figure, expresses a sense of remorse and sadness when he sees Romeo and Juliets dead bodies as a pitiful site, also illuminating a sense of universal suffering. Juliets newly dead body is used so that the agony and pain of her death is felt again universally. Romeo and Juliet are described as piteous woes which portrays them as one and as abstractions of sadness which emphasises the loss and despair of a romantic pair. The words trembles, sighs and weeps are listed characteristics of suffering used to highlight a sense of loss and nervousness. The shock and astonishment of Romeo and Juliets death is highlighted by the repetition of dead showing how unexpected this tragedy really was. Tybalts death is exaggerated when Romeo and Juliets marriage day is described as Tybalts doomesday increasing the magnitude of desperation and sadness. Shakespeare illuminates a paradox of joy and sadness between Tybalts untimely death and the new-made bride groom creating a contrast of joy and misery. There is a cruel irony when Juliets borrowed grave became her actual death bed. When this great tragedy was described as an accident it conveys the image of this great tragic love story as a minor and petty incident. Shakespeare uses the language of an important character to highlight a lack of gravitas and feeling in the text. Shakespeare uses flowers which represent nature, good health, love and positivity as a conventional image to highlight what this tragedy is all about. The last line describes everyone as being punished which again shows universal suffering. Shakespeare focuses the blame and responsibility on many people to emphasise the complexity of this tragedy. When the captain of the watch holds him in safety there is an air of suspicion that suggests that there will be blame given. The mattock and spade are both physical emblems of the Friars responsibility, showing the explicit direct blame and responsibility, of the Friar. The fact that the families are unaware adds a sense of mystery and shows more clearly the rushed fickle and spontaneous nature of the marriage. When Montague asks What further woe conspires against mine age? it shows bad luck, dual responsibility and the loss of youth and innocence. Shakespeare plays upon a maternal instinct when Juliet is described as a daughter for the first time, which is much less formal and emotional, conveying a real image of suffering and grieving. Shakespeare uses Romeo and Juliets stlen marriage day to portray a sense of immorality and negativity. When Juliet pined it reminds us of the rushed and hasty marriage. When Juliet is described as doing violence to her self, it presents to us a literal reading of suicide, but also lays a wider and inferred blame on Romeo and Juliet. Shakespeare describes the nurse as privy to show the nurses responsibility in keeping secret. Shakespeare highlights a sense of resolution and end to trouble by conveying subtle hints through the use of his characters. There is a healing of a rift when Shakespeare uses Romeo and Juliets death to present a positive image of the families which is shown when Capulet says O brother Montague Which is used as a positive image of new unity and a bond between the two families. The statue in pure gold emphasises the preciousness and importance of this tragedy. Montague compliments the Capulets when he says true and faithful Juliet showing that despite all the sorrow and grief there is still a sense of positivity. The resolution is tarnished by the fact that it is still glooming but it still gives us a sense of peace and when the Prince who is neutral repeats this again which portrays a universal sense of suffering. The sun represents images of positivity and despite a sense of sadness and sorrow there is still a sense of calm and new peace. There is a sense of union and bonding when Balthasar says to the Prince to the same place, to this same monument showing the older generations past conflict and Balthasar represents youth and innocence so he also represents the ability to change attitudes and stop the rivalry and stubbornness that has become so ingrained. In this section Shakespeare uses tragic aspects to highlight tragedy towards the end. The Princes advice is to have patience and slow down which is an ironic reminder that Romeo and Juliets fatal flaw was that they rushed in to their love and marriage. Friar advised Romeo and Juliet to slow down and bear this work of heaven with patience but they still remained rushed which is Shakespeares way of reminding us of Romeos hubris. The Friar wants his old life to be sacrificed emphasising even more the loss of youth, innocence and change. There is a hint that the two families have not learnt anything from this great tragedy when Montague says I can give thee more which shows that the two families are still competitive and are both desperate to prove themselves better. There is an implication that they are still interested in materialism when the statue will be raised in pure gold which is another superficial attempt to show the power and wealth of the families. When this tragedy is described as a story it undermines the sense of real suffering and denigrates Romeo and Juliets love.

The Medieval Gothic Cathedral Essay -- European History Architecture E

The Medieval Gothic Cathedral The medieval Gothic cathedral was in many ways a civic building as well as a religious one. This particularly was the case with the famous cathedral Notre-Dame de Chartres (Our Lady of Chartres) in the town of the same name, 80km south-east of Paris, built in the 13th century. Chartres cathedral was planned not only as a place of worship, but also developed as the centre of the town's economy and way of life, as the place that housed the relic of the cloak of the Virgin Mary. The local citizens assisted the building of the cathedral by providing the labour, giving food to the workers and donating money to pay for its construction. The architecture of the cathedral dominated the town in the way that modern skyscrapers are the centre civic buildings today. Many of the decorations in the cathedral such as the thousands of sculptures and beautiful stained glass windows were donated by guilds and tradespeople of the town. People visited Chartres for the fairs held on the feasts of the Vir gin, a major place for trade. Townspeople also used the majestic cathedral and its grounds for business. Medieval cathedrals such as Chartres show the strength and majesty of the Catholic church. The original Romanesque cathedral in Chartres that was built in the eleventh century burned down in a fire in 1134. The cathedral was then rebuilt in the gothic style, but then another fire destroyed all except the towers and the west front in 1194. (See Hallam & Everard 2001) The new Gothic cathedral was regarded as one of the first examples of High Gothic architecture. There was a genuine desire, of course, to build places of worship and prayer and to build a cathedral as a way to pay homage to God. However, the catholic... ...ey, A. 1922, Medieval France A Companion to French Studies, Cambridge University Press, Cambridge UK Von Simpson, O. 1988, The Gothic Cathedral: Origins of Gothic Architecture and the Medieval concept of Order, Princeton University Press, Princeton, New Jersey USA Wison, C. 1990, The Gothic Cathedral: The Architecture of the Great Church 1130-1530, Thames and Hudson, Singapore http://art.ranken.edu/borchardt/archistI/Course%20stuff/Medieval/medieval.htm, accessed 13/04/04 Classical Architectural History Lesson, subheading "The New Cathedrals" Halsall, P. 1988, http://www.fordham.edu/halsall/source/1210chartres.html, accessed 13/04/04 Halsall, P. 1988 http://www.fordham.edu/halsall/source/1224chartres.html, accessed 13/04/04 Ingersoll, R. 1995, Rice University Cities and History http://www.owlnet.rice.edu/~arch343/lecture9.html, accessed 13/04/04

Lifeboy Handwash

Executive Summary for Case Study on Lifebuoy Hand Wash Customer Problem: To develop, grow and accelerate Lifebuoy Hw in Hand wash category within the constrain of limited support budget given the limited support budget relatively small size of current Hand wash business. Task Summary: We surveyed 56 families’ i. e nearly 180 people, retailers, Hw sellers over a period of 20 days and based on our survey we did a detailed analysis of the data and came out with several findings & marketing strategies to overcome the current hurdles. Challenges To Overcome: Consumer mindset, which believes soap is a more economical and viable option for hand wash. †¢ Economical & wide reaching marketing strategies. †¢ Competition: Soaps, Sanitizers, other Hand wash brands like Dettol HW. The Market: The market for this business is the universal population which believes in eating healthy and remaining clean. In order to tap this entire market an awareness needs to be generated amongst th e masses that hand is the part of the body that comes in direct contact with dirt, other bacteria from air, water, earth and touches our skin, ears, eyes, nose, tongue.By keeping our hands clean we can keep away most of the illnesses. Hence cleaning of hands requires extra care & protection and not any ordinary soap. Opportunity: By creating awareness about personal hygiene and extra care for hand wash, Lifebuoy can not only create a market but also penetrate this created market very aggressively. Solution to the challenges: Consumer Mindset can be tackled by generating awareness about the importance of hand wash via Lifebuoy and conveying, HW last long and is more effective whereas soaps in long run tend to decay, become pale and ineffective due to moist conditions under which it is kept.Hence Hw liquids are as economical as soaps and more effective for HW. Non-conventional & economical Marketing Strategies: †¢ Ads on the Lid of food containers served by pantry in public trans portation like trains, bus, airways, waterways generating awareness on importance of hand wash through the medium of Lifebuoy. †¢ Working Population consume Dabba Food. We must sent 1 re Lifebuoy sachets along with Dabbas promoting Lifebuoy and generating awareness about the importance of Hand wash. †¢ Men spent an average of 25mins a day and women spent an average an hour a day in wash rooms.Here we must have life boy paper adds pasted on the doors and walls of washrooms in public places. †¢ Lifebuoy HW machine in corporate washrooms. (M/c will consist of LB HW refill container, LB tissues and hand dryer). †¢ Local doctors/medical shops must give away free samples of LB 1 re sachets along with medicines. Support Marketing Strategies can include 1)Health Gift packs eg. pack of lifebuoy products for a pregnant woman. This will earn us goodwill of the entire family. 2) Lifebuoy sachets for travelling. 3) Use of stylish bottles to target young population. )LB commer cial adds can show that in comparison to other HW, the LID drops less liquid and is more effective. Product Variants: 1) Quick HW(99. 99% germs in 10 secs)- Targeting children age group 3 to 14 years. 2)Economic HW(1 drop, antiseptic & more effective)-Targeting Housewife’s who are the families budget planners. 3)Trendy Hand wash(Keeps hands soft, fresh and good aroma)- Promote as an item of style & Hygiene to tap youngsters. Recommended New Variant as 50% of Indian Population is in this age group. 4)Total Health Care(skin care, Slower hand wash but longer protection)-Targeting Pregnant woman, old people, clinical uses.